Don?t Just Post, Create: Irrive Debuts Collaborative Social Scrapbooks

Joining a new group of companies looking to build services on the backs of users' social networks,�Irrive is debuting its social scrapbooking website, soon to be followed by its mobile apps. The company was founded by Steven Cohn, whose previous startup�BuyYourFriendADrink was acquired by LivingSocial back in 2009, helping LivingSocial to enter the daily deals market. Irrive's focus - although playing in the same general social space - is a bit different, however. It's focused on automatically organizing content from networks like Facebook, Instagram, Twitter, Foursquare and Flickr into attractive virtual scrapbooks centered around life events, like vacations, holidays, weddings, parties and more.

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